Archive for the ‘Irish Business’ Category

How to Optimise your Twitter Strategy

August 18, 2009

I get asked all the time by hotels and other businesses that I am dealing with, what is twitter, how would we use it and is it just a pointless waste of time?! My answer to that is most definitly no, as I have used twitter very effectively over the past year to build my brand and the community around my business and made great contacts with other irish business people.

Twitter, facebook and all of the social media tools should be used in the same way that you deal with people in the real world. There are real people behind the twitter accounts so if you spam them, shout at them or generally bother them with rubbish, then they won’t like you. Just like in the real world then, right?

I came across this great presentation by Paul Fabretti on How to Optimise your Twitter Strategy for Business. Some great tips here, view it and learn more about twitter and how it can help your business.


Social Media Revolution

August 14, 2009

As a start up business, I don’t have a huge a huge marketing budget behind me, so I have embraced social media as a way of getting out there and interacting with people – customers, influencers and advocates.

So many other businesses that I come in contact wtih are clueless when it comes to social media and don’t understand how important it can (and will!) be for their business.  I have even been asked to come in and consult for them on their online marketing strategy!!  I am not an expert by any means, just an avid user and advocate of the benefits of social media.

Not convinced?  Watch this short video on the Social Media Revolution.  It will change the way you think.

Look And Taste – all you need for home cooking!

June 16, 2009

Pushing Irish Company Look and Taste today, I know the guys behind the company and a more dynamic duo you will not find! Sean and Niall are powerhouses of energy and ideas and they are an insipration to other entrepreneurs out there.

Look and Taste

Check out their site: for video receipes and their sister site for the best of the food and drink blogs from around the world.

They also just launched their twice weekly show – where they interact with members of the public, interview guests and of course a bit of cooking too!